FAQ
Frequently asked.
Answers on who this is for, how engagements get scoped, what they cost, what the refund policy is, and the handful of questions that come up before every discovery call.
- 01Who is this for?
- Serious lifters, strength coaches and gym owners, and performance-minded founders who already know the basics and are stuck on the harder problem of execution. If you have a few years of consistent training under your belt and you're trying to break a real plateau, scale a coaching practice, or stop letting work eat your training, this is built for you.
- 02How is this different from a generic online coach?
- A typical online coach hands you a program and a check-in template. That's a product. This is a practice. The first phase is always an audit — your training history, recovery markers, schedule, and the actual gap between what you intend to do and what you do — before any program gets written. The deliverables are scoped to your specific bottleneck, not a template.
- 03What's the first step?
- Two options. You can book a 30-minute discovery call directly on the site, which is free and gives us both a chance to see if there's a fit. Or you can run the AI scoping chat on the home page, which walks you through a structured intake and recommends a starting engagement based on your situation.
- 04How are engagements scoped and priced?
- Every client is different, so the AI scoper or the discovery call surfaces the right starting point. Engagements begin at $47 for a single-session Operator's Read and extend to bespoke retainers scoped per client. Pricing is flat or fixed-scope, not hourly. You know the cost before you commit.
- 05What's the refund policy?
- Full refund within 14 days of starting an engagement, no questions asked. After 14 days, retainers and ongoing engagements prorate the refund based on what's been delivered. The bar is simple: if the work isn't producing what we agreed it would, you should not be paying for it.
- 06How long does an engagement run?
- Audits are 2-4 weeks: short, focused, deliverable-driven. Sprints run 4-8 weeks and combine audit plus a build phase. Retainers — usually for gym owners or founders running ongoing systems — are month-to-month with a 30-day off-ramp. There are no annual contracts.
- 07Can I work with you remotely?
- Yes. The practice is 100% remote. Discovery calls and weekly check-ins run on video. Programs, audits, and written deliverables are async. Form checks happen via uploaded video. Clients are spread across the US and a handful internationally.
Still curious
Run the scoper, or send a direct note. 24-hour response.